Edward De Bono is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the "Six Thinking Hats" technique and the Direct Attention Thinking Tools framework.

Edward De Bono is the originator of the concept and formal tools of "lateral thinking", which is now a part of language enjoying an entry in the Oxford Dictionary. Dr. De Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, a D. Phil in Medicine, a Ph.D. from Cambridge, a D. Des (Doctor of Design) from the Royal Melbourne Institute of Technology.