This is a field guide, which provides innovative and practical advice on what must be done to attract, reward, and sustain customer loyalty. There is an overload of marketing messages today, which makes differentiation even more difficult now than ever before. Beckwith explains how to penetrate such clutter and win customers.
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Author(s) : Harry Beckwith Published By : Business Plus
Published Year : 2003
ISBN : 0446527556
Availability : Available from Amazon
List Price : $21.95 Amazon Price : $14.93 This book is eligible for FREE Super Saver Shipping on orders over $25. View details You Save : $7.02
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