Jim Collins is a researcher of enduring great companies, exploring how they grow, how they attain superior performance, and how good companies can become great companies. Having invested more than a decade of research into the topic, he has authored or co-authored four books including the classic, "Built to Last", a fixture on the Business Week bestseller list for more than six years, and the New York Times bestseller, "Good To Great." His work has been featured in almost every journal and magazine.