Seth Godin is a bestselling author and entrepreneur. He is the author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work.

From 1983 to 1986, Seth worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company. It was the first company to create online promotions and direct-mail campaigns, and he made the company an online permission marketing pioneer before it was sold to Yahoo.