Being Direct presents the wisdom and practical experience of advertising legend and direct marketing pioneer Lester Wunderman. The book focus is on successful direct marketing, which is coupled with the narration of the personal experiences of the legend that are critically important to any business striving to get the most out of its advertising budget. From inventing new direct marketing media to how to successfully start an advertising agency, the book covers almost all aspects of advertising and direct marketing.
Author(s) :
Lester Wunderman
Published By : Adams Media Corp
Published Year : 1998
ISBN : 1558508341
Availability : Available from Amazon Marketplace Sellers
