A Killer App is an invention, product or service that changes the world dramatically and quickly. The authors have outlined twelve principles of killer app design. This is an excellent book that gives us insights into how the internet has changed the 'typical' business model. The authors through the book open up new and innovative ways of doing business in the Digital Economy. They take strategic thinking to the next level. This is a practical, insightful guide to the new, digital business environment. Using many recent case studies, the authors illustrate how "killer apps" can be used to transform our organization in such a way that it will not only survive, but flourish in this new era.
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Why did Joseph Pine suggest this Book? "This book should be read by all those in business who are concerned about how their companies will emigrate to cyberspace."
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