This wonderful book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is a mandatory read to those who want to understand not only the "hows" of web analytics but also the "whys" of executing a task or implementing a web analytics strategy. The book does a great job of giving real world examples on how to analyze our website traffic, review it and understand key metrics and what might be things to look at for improvement. This book will be an excellent resource to Web analytics students, analysts, company executives and search engine/usability industry enthusiasts.
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Why did Seth Godin suggest this Book? "Google analytics has been available for free for a while now, and most of us still aren't using it properly. Here's a book (and blog, etc.) that really helped me get started."
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