Sandra Sellani sifts through the hype that surrounds branding and gives the reader the necessary tools to build a brand's long-term success. Her clear and concise explanation of what brand strategy is focuses on the measurements of branding strategy execution and differentiation thereby delivering a fundamentally solid nuts-and-bolts approach to branding. Although the book can also apply to large corporations, it is filled with thought-provoking case studies from small-to-medium-size companies that readers can relate to. This book will be very useful for entrepreneurs or marketing professionals to plan their marketing campaigns.
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Why did Keith Ferrazzi suggest this Book? "If you are interested in branding, check out the book What’s Your BQ? by my friend Sandra Sellani. She says the key for any brand is differentiation. Her book covers the success strategies of nearly three dozen brands including Netflix. There is also a quiz which will help you determine whether your strategy, alignment, communication, and execution are working."
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